The secret to priming, though? Different kinds of makeup require different kinds of prepping methods. What works for your full-coverage foundation doesn't necessarily work for your tinted moisturizer. So, we tapped beauty expert and makeup artist Nick Barose to find out how to prime for every product. Ahead are his tips and tricks for creating a flawless base — across the board.
Dramatic, Glam-Level Makeup
While we may not have a red carpet to walk down, there are times when we need to break out the foundation. And the concealer. And the contouring products. And those times call for preparation. "You have to make sure all the layers stay put and don't turn cakey," Barose says. To keep everything intact and in place, you need a heavy-duty base.
Barose swears by Mally Beauty's Face Defender for this very reason. "It helps control oil, smooth out imperfections, and create the perfect canvas for layering makeup," he says.
Mally Beauty Face Defender, $40, available at Ulta Beauty.
Dewy Skin
The secret to dewy skin is…skin. The trick is to let your complexion shine through your makeup, not hide under a matte finish. "It's all about the glow," Barose says.
To achieve healthy, glowy perfection, Barose recommends applying a creamy mask right before your makeup. "I swear by hydrating, moisturizing masks that add that glow, but also work well with your makeup," he says. Just pop this guy on for 10 minutes pre-makeup, and you'll be halfway to gorgeous, dewy skin.
Sisley Paris Black Rose Cream Mask, $162, available at Nordstrom.
Bold Lipstick
You always, always want to start with a well-prepped lip — especially when applying an opaque, pigment-rich hue. Start with a little lip scrub (honey and sugar works in a pinch) and then slick on a silky (not gloppy) balm. "Use one that isn't too rich, because it will make the lipstick fade and feather," Barose says.
He favors Kiehl's Facial Fuel No-Shine Moisturizing Lip Balm, followed by a long-wear lip pencil and matching lipstick. "Fill in the whole mouth [with pencil] before applying the color," he says. You'll get maximum depth and intensity that doesn't bleed.
Kiehl's Facial Fuel No-Shine Moisturizing Lip Balm, $9, available at Kiehl's.
Waterproof Makeup
Aside from, you know, just buying waterproof foundation, Barose actually has a pretty genius tip. "Mix a water-resistant sunscreen, like Shiseido Sun Protection Lotion WetForce, with your foundation," he says. This is brilliant for two reasons: The sunscreen dries matte, so you're shine-free all day, and the high SPF offers a great degree of UV protection.
Shiseido UltimateSun Protection Lotion SPF 50+ WetForce, $40, available at Shiseido.
No-Makeup Makeup
Ah, the beauty industry's new favorite style: makeup that looks like you aren't wearing makeup. Prepping for this kind of effect can be tricky, though. "It's about looking natural and fresh, but making sure your skin doesn't turn greasy," Barose says.
After massaging in a lightweight moisturizer, he suggests following up with a thin layer of oil-free, shine-control primer. But don't apply it all over your face. Just stick to your T-zone to minimize shine and keep the rest of your skin looking fresh.
Lancôme La Base Pro Pore Eraser, $38, available at Lancôme.
All-Day Makeup
If you want your makeup to stay put for hours (and hours), you'll need a two-pronged approach. "Prep with a long-wear makeup primer, like Tarte Clean Slate Poreless 12-Hour Perfecting Primer," Barose says. Then, after you apply your makeup, lock it all down with a mist of setting spray. Barose likes Urban Decay All Nighter Setting Spray.
Tarte Clean Slate Poreless 12-Hour Perfecting Primer, $31, available at Ulta Beauty.
Bold Eye Makeup
There are a few things to keep in mind when prepping for eye makeup. Firstly (and obviously), you don't want shadows and liners to crease, flake, or smear. Secondly, you want to ensure that the color on your lids stays true. That's why Barose loves Urban Decay's Primer Potion. One small dab keeps things bright and sturdy.
Urban Decay Eyeshadow Primer Potion, $20, available at Ulta Beauty.
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