When you shop at Aritzia, you probably find yourself gravitating towards one of its private labels without even realizing it. That's because the store has a bunch of different brands under its umbrella, from Wilfred Free for the Alexander Wang-loving, athleisure-obsessed style personality to Talula, its younger, more Gen Z-appealing offshoot.
Just when you thought Aritzia had all your aesthetic needs covered, the brand has introduced a new collection of everyday essentials called The Group By Babaton — and it's equally cozy and chic, a.k.a. the ultimate wardrobe goal for fall and winter. Ranging from $40 to $375, you can expect plenty of super-soft cardigans, layerable sweaters, and sophisticated silhouettes that'll keep you comfortable (and looking as-close-to-Céline as possible) all season long. Sounds like a win-win, right?
Click on to shop the new offering.
The Group Reno Blouse, $85, available at Aritzia.
The Group Sami T-shirt, $40, available at Aritzia.
The Group Marston Sweater, $145, available at Artizia.
The Group Hurston Pant, $85, available at Aritzia.
The Group Friedan Dress, $115, available at Artizia.
The Group Haines T-shirt, $65, available at Aritzia.
The Group Coretta T-shirt, $55, available at Aritzia.
The Group Gornick Jacket, $295, available at Aritzia.
The Group Freeman Jacket, $275, available at Aritzia.
The Group Watson T-shirt, $55, available at Artizia.
The Group Streep Dress, $165, available at Artizia.
The Group Sandberg T-shirt, $85, available at Aritzia.
The Group Greer Pant, $125, available at Aritzia.
The Group Burdekin Skirt, $98, available at Aritzia.
The Group Kaling Dress, $165, available at Aritzia.
The Group Javier Sweater, $195, available at Aritzia.
The Group Indira Pant, $95, available at Aritzia.
The Group Faludi Pant, $125, available at Aritzia.
The Group Nour Sweater, $165, available at Aritzia.
The Group Dodson Bodysuit, $60, available at Aritzia.
The Group Bernard Coat, $375, available at Aritzia.
The Group Yellen Sweater, $110, available at Aritzia.
The Group Steinem Legging, $55, available at Aritzia.
The Group Nour Sweater, $165, available at Aritzia.
The Group Viola Skirt, $135, available at Aritzia.
The Group Jimmy Pant, $125, available at Aritzia.
The Group Plumwood Sweater, $165, available at Aritzia.
The Group Page Sweatshirt, $98, available at Aritzia.
The Group Macphail Sweater, $110, available at Aritzia.
The Group Gilman Jacket, $175, available at Aritzia.
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