A lot can change in 10 years, and that's especially true for Aerie. Since launching in 2006, the brand has not only become known for delivering pretty and comfortable intimates, but it has also made its way to the forefront of the body positive movement. Now, with a decade of knowledge in tow and an understanding of what the real Aerie girl wants, it's ready to expand its offerings with a trend that fashion girls can't get enough of: athleisure.
Specifically, the brand's Chill. Play. Move. line drops today, and it's good. "We know our girl lives in these clothes, and we’re giving her options for every part of her day," Aerie global brand president Jennifer Foyle tells us. As the name suggests, the collection targets every off-duty sartorial need in a woman's life, from cozy, draped pants ideal for quality lazy time, to technical fabrics for a regular yoga fix, to pieces with compression and support for more physically demanding activities, explains Foyle.
While brands dabbling in athleisure is hardly a new concept, Aerie's venture is unique in that it's setting itself apart as a brand that already knows its customer in and out. "We listen to what our girls want and what they expect from us," Foyle says. "Our product offerings really fit into different personalities and different lifestyles."
Hit the slideshow to check out all the printed leggings and minimal layering pieces — and find out why Aerie's new threads are sure to snag the spotlight in your next #OOTD post.
To add to the realness of the collection, the campaign features makeup-free models and was shot in their respective "chill, play, and move" spots.
Photo: Courtesy of Aerie.
"We always have details that make them more fun and fashionable," Foyle says of Chill. Play. Move.'s designs.
Aerie, $39.95, available at AeriePhoto: Courtesy of Aerie.
Need a good reason to replace your go-to black yoga pants? This maroon option is it.
Aerie, $44.95, available at AeriePhoto: Courtesy of Aerie.
"This campaign is really coming from [the girls'] eyes and showing their true lifestyles," Foyle adds of the totally unretouched images (in true Aerie form).
Photo: Courtesy of Aerie.
Throw on a pair of leggings with this strappy sports bra for a minimal, athletic look.
Aerie, $24.95, available at AeriePhoto: Courtesy of Aerie.
These vibrant bottoms will definitely add some color to your regular routine.
Aerie, $19.95, available at AeriePhoto: Courtesy of Aerie.
Whether you're running errands or just running, this asymmetric sweatshirt has you covered.
Aerie, $34.95, available at AeriePhoto: Courtesy of Aerie.
You'll definitely be winning in this outfit combo.
Photo: Courtesy of Aerie.
Nothing makes us say YASSSSSSS like great new additions to our wardrobe.
Aerie, $24.95, available at AeriePhoto: Courtesy of Aerie.
Foyle also confirms: "Leggings are always in, and they’re not going anywhere."
Aerie, $49.95, available at AeriePhoto: Courtesy of Aerie.
Chill. Play. Move. Get coffee. Nothing's off limits.
Photo: Courtesy of Aerie.
If you've been looking for an incentive to hit the gym, look no further than this colorblocked sports bra.
Aerie, $29.95, available at AeriePhoto: Courtesy of Aerie.
Floral-printed leggings can't help improve your tree pose...but they can't hurt either.
Aerie, $34.95, available at AeriePhoto: Courtesy of Aerie.
Chill out in this comfy knit when the weather starts to cool down.
Aerie, $59.95, available at AeriePhoto: Courtesy of Aerie.Like what you see? How about some more R29 goodness, right here?
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