Think of it as a holiday for beauty devotees: For three weeks starting September 4, Ulta Beauty is giving us major discounts on the most wanted products, revealing fresh new deals every day.
During the 21 Days of Beauty event, you can score on full-sized makeup and skin-care products — ones you'd actually want and would be buying anyway. Most of the daily featured items are 50% off, so this sale is bound to tip the scales in favor of you grabbing that edgy new lip shade you’ve been wanting to try. The sale is also loaded with plenty of practical buys that you’ll use again and again, like neutral palettes from Stila and potent skin care from Philosophy. Finally, a few items have even the most jaded of beauty editors marking their calendars in anticipation. (We're talking buy-one-get-one Clarisonic replacement brush heads, which never seem to go on sale.)
There are more than 34 deals packed into the 21 days, peppered with in-store events, demos, and free gifts. Click ahead to see each of the daily deals, and set your shopping reminders now — because if flash sales have taught us anything, it’s that supplies go faster than you can blend your contour. And if you need encouragement, we're here to give it: The holidays are still a ways off, so you deserve a guilt-free end-of-summer treat to tide yourself over.
September 4
The addition of green-tea extract in this salicylic-acid cleanser helps make acne-busting a gentler process, while the discounted rate of this full-sized product (usually $28) keeps it easy on the wallet, too.
Murad Clarifying Cleanser 6.75 oz., $14 (originally $28), available at Ulta Beauty.
September 4
The price of this cult-favorite lip gloss has been slashed in half, so you can stock up on one or two more of the 14 shades in the range.
Urban Decay Revolution Lipgloss, $11 (originally $22), available at Ulta Beauty.
September 5
Fans rank this gel eyeliner high on the list of long-wear formulas. It reportedly stays put through the workday and workouts.
It Cosmetics No-Tug Waterproof Gel Eyeliner, $11 (originally $22), available at Ulta Beauty.
September 5
No matter what your concealer preferences — stick, liquid, cream — this mineral-based makeup line has you covered. Even better, its entire concealer range is half-off today.
BareMinerals Correcting Concealer Broad Spectrum SPF 20, $11.50 (originally $23), available at Ulta Beauty.
September 6
These matte, satin blushes are available in popping pink, rose, and peach, but there are also shades of bronze and brown, which can do double-duty on your lids.
Lorac Color Source Buildable Blush, $11 (originally $22), available at Ulta Beauty.
September 6
If there's ever a perfect time to get your YouTuber glow on, it’s now. Today, this pearlescent highlighter (available in four shades) costs less than the average Uber fare.
Lorac Light Source Illuminating Highlighter, $11 (originally $22), available at Ulta Beauty.
September 7
We know we shouldn’t dip a not-so-clean finger into our creamy contour palettes. But, hey, life is busy. If you're guilty of not keeping your makeup in the best condition, restock with a fresh compact that's on major sale.
Stila Shape and Shade Custom Contour Duo, $20 (originally $40), available at Ulta Beauty.
September 8
Do you have Kim Kardashian #lashgoals? Consider this two-piece kit your personal glam squad — it’s designed to give the effect of falsies, without the glue or hassle.
Too Faced Better Than False Lashes Extreme, $17.50 (originally $35), available at Ulta Beauty.
September 8
The best way to try a whole skin-care line without investing hundreds? Go for a travel kit. This three-piece one from Gwyneth-approved Juice Beauty targets fine lines, acne, and dullness.
Juice Beauty Stem Cellular Anti-Wrinkle Solutions Kit, $19.50 (originally $49), available at Ulta Beauty.
September 9
At a certain point in the night, adding yet another layer of matte lip color can start to look heavy. This double-duty stick — only available at Ulta — gives you options by offering lipstick and gloss.
Tarte Lip Sculptor Lipstick and Gloss, $12 (originally $24), available at Ulta Beauty.
September 10
This two-toned brow palette helps you achieve a range of looks when on the go, including an ultra-natural fill, a strong and dramatic brow, and a simple highlight.
Anastasia Beverly Hills Brow Powder Duo, $11.50 (originally $23), available at Ulta Beauty.
September 10
If you missed out on scoring this cleanser during Ulta Beauty’s spring sale, now’s your second chance to scoop it up. It can be used as a gentle exfoliating cleanser or a 30-second mini peel.
Philosophy The Microdelivery Exfoliating Wash 8 oz., $14 (originally $28), available at Ulta Beauty.
September 11
Looking for a liquid liner with training wheels? This one is made with an ergonomic and grippy handle to minimize slippage.
Tarte Lights, Camera, Lashes Precision Longwear Eyeliner, $10 (originally $20), available at Ulta Beauty.
September 11
This set, which includes a neck cream, face serum, and eye serum — designed to tighten and lift the skin — is already bundled at a discount. But with today’s hefty additional markdown, savings are more than 65%.
StriVectin Power Starters Tightening Trio, $44.50 (originally $89), available at Ulta Beauty.
September 12
This long-wear, buildable shadow is a great option for those who battle creasing: The formula goes on creamy, then locks into place 45 seconds later.
Mally Beauty Evercolor Shadow Stick Extra, $12.50 (originally $25), available at Ulta Beauty.
September 13
Choose between 12 lipsticks, 12 glosses, and 10 lipliners — they're available for just $10 each.
Butter London Plush Rush Lipstick, $10 (originally $22), available at Ulta Beauty.
September 14
Looking to make the most of every lash you’ve got? This teensy wand makes it easy to pick up and coat individual lashes at their roots.
It Cosmetics Tightline Black Primer-Eyeliner, $12 (originally $24), available at Ulta Beauty.
September 15
This baked foundation is almost too pretty to use, but you'll be glad when you finally dip in and see the beautiful, illuminating effect it gives your face.
Laura Geller New York Balance-N-Brighten Foundation, $16.50 (originally $33), available at Ulta Beauty.
September 15
This five-piece kit contains a complete skin-care regimen: cleanser, toner, targeted acne treatment, matte moisturizer with SPF, and overnight treatment.
Dermalogica Clear Start Kit, $21 (originally $42), available at Ulta Beauty.
September 16
A built-in sharpener freshens the tip of this kohl eyeliner pencil each time the cap is removed, ensuring every tightline will be on-point.
Smashbox Always Sharp Kohl Eyeliner, $10 (originally $21), available at Ulta Beauty.
September 16
Has it been more than three months since you changed your Clarisonic brush head? Eek, we're guilty, too. Get ahead of the curve by stocking up with this rare, buy one, get one free offer.
Clarisonic Sonic Radiance Brush Head, $27, available at Ulta Beauty.
September 17
We love that a little of this pigmented powder blush goes a very long way. And we love that its netted-window packaging shows the shade inside without us having to open the lid — because at half-off, we plan to pick up more than a few.
Urban Decay Afterglow Blush, $13 (originally $26), available at Ulta Beauty.
September 17
Okay, skin-care buffs, this is the deal for you. Every single item offered at Ulta by this science-driven line is on sale. Its calling card? Polyhydroxy acids specially developed for every skin type — even sensitive — to exfoliate dead cells and brighten complexions without irritation.
Exuviance Retexturing Treatment, $21 (originally $42), available at Ulta Beauty.
September 18
If you had a makeup artist on speed dial, what shades of shadows and blush would she pick for your skin tone? Stila has answered this query by creating four versions of this palette: one for fair, light, medium, and deep skin tones.
Stila Perfect Me, Perfect Hue Palette, $19.50 (originally $39), available at Ulta Beauty.
September 18
Derms often recommend salicylic-acid cleansers to the acne-prone because the star ingredient helps exfoliate clogged pores by removing the top layer of skin. This cult-favorite face wash has it, plus aloe vera and chamomile to help soothe inflamed complexions.
Mario Badescu Acne Facial Cleanser 6 oz., $7.50 (originally $15), available at Ulta Beauty.
September 19
This volumizing mascara is a best seller for a good reason: It makes lashes look 10 times fuller, but never clumpy or spidery.
Buxom Lash Mascara, $10 (originally $20), available at Ulta Beauty.
September 20
There are many ways to find happiness. Buying a new, super-soft makeup brush is one. Use this to buff bronzers, finishing powders, and powder foundations into the skin.
It Cosmetics Love Beauty Fully Buffing Mineral Powder Brush, $15 (originally $30), available at Ulta Beauty.
September 21
The ingredient list for this gloss reads more like that for a balm: shea, avocado, and murumuru butters; and vitamins A, C, and E. So, yeah, it's safe to say it's really nourishing.
BareMinerals Marvelous Moxie Lip Gloss, $9 (originally $18), available at Ulta Beauty.
September 22
Last year, Smashbox ranked as the leading face-primer brand in the U.S., according to the NPD U.S. Prestige Beauty Tracking Service. You'll understand why when you get your hands on this shadow primer, which is designed to hold eye makeup in place all day.
Smashbox 24-Hour Photo Finish Eyeshadow Primer, $10 (originally $21), available at Ulta Beauty.
September 22
These individually wrapped treatment pads are soaked with alpha-hydroxy, beta-hydroxy, and ferulic acids to help exfoliate and brighten skin the way an in-office peel would.
Dermadoctor Kakadu C Intensive Vitamin C Peel Pads, $39 (originally $78), available at Ulta Beauty.
September 23
The angled tip on this matte, gel liner makes creating the perfect cat-eye child's play.
Benefit Cosmetics They’re Real! Push-Up Gel Eyeliner, $12 (originally $23), available at Ulta Beauty.
September 23
This matte lipstick earns praise among fans for its even application and feather-free formula. What’s more, the 10-shade collection is only available at Ulta.
Too Faced La Matte Color Drenched Matte Lipstick, $11 (originally $22), available at Ulta Beauty.
September 24
This is one of our all-time favorite mascaras. The formula coats evenly and doesn’t smudge with wear, and the robust brush lifts and separates lashes like a champ.
Tarte Lights, Camera, Lashes Mascara, $10 (originally $21), available at Ulta Beauty.
September 24
Ulta is going out with a bang, offering price breaks on the entire Philosophy Miracle Worker line, which includes foundations, concealer sticks, overnight treatments, and much more. We’ve got our eyes on the intriguing new Pearl Mask, which requires you to hold a sachet of pearls to the face and apply pressure to release the serum inside.
Philosophy Anti-Wrinkle Miracle Worker Moisturizer, $30 (originally $60, available at Ulta Beauty.
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