Photo: Courtesy of Marks & Spencer.
Chung dug deep into the company's archives in Leeds and plucked garments and silhouettes from collections past. These pieces were then reimagined in "modern fabrications and an updated color palette," according to a press release. The pairing also marks the inaugural installment of M&S &, a new capsule series in which the British retailer joins forces with various designers, brands, and influencers.
"I pulled from stored garments, in-house magazines, and TV adverts from various points in the history of Marks & Spencer to create the collection that I believe looks every bit as relevant today as it did then," she told British Vogue.
It’s not the first time that Chung has played a part in the British high-street brand’s revival. Last year, after she wore a Marks & Spencer suede camel skirt, the £199 style swiftly sold out. The garment went on to be credited as one of the reasons behind M&S's first profit rise in four years.
Chung's stock-shifting power could come in handy for the retailer right now, as M&S's merchandise sales are down a reported 5% for the 13 weeks over the 2015 festive (a.k.a. holiday) period. Her other successful fashion allegiances include her multi-season partnership with Madewell and her dreamy denim capsule for AG.
Photo: Courtesy of Marks & Spencer.
The collection drops at select Marks & Spencer locations and online in April. The pieces will range from £19.50 (about $28) to £89 (around $129), according to WWD. Here's hoping we'll see plenty of Chung's signature tailoring, collars, and maybe even a decent loafer, at moderate high-street prices.
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