If you ask us, there are two kinds of weddings: ones that follow trends and ones that set them. So when we see a ceremony devoid of all the cliché Pinterest ideas — we get pretty (okay, very!) excited.Enter San Francisco couple Jacy Ceccarelli and John Keddie, who really reinvented the wheel when it came to decor at their recent nuptials. Working with Ashley Smith of Buzzworthy Events, the two designers and founders of Buy Me Brunch ditched the barn in lieu of a warehouse, swapped the florals for palm fronds, and even ended the night with an underground rave.
"Our wedding was a big, bad party," Ceccarelli tells us. "We are lucky enough to have a large community of friends in the Bay Area and the venue allowed us invite 250 guests. Throughout the day and night, we utilized both indoor and outdoor spaces at our venue and tried to create a flow for our guests that let them experience unique spaces within the warehouse. It is really such a rad spot and we were able to design different experiences in each location."
Every element of their big day was so unique — from the geometric altar to the smoke bombs. Get ready for 25 snaps that will seriously make you wish you'd been invited to this super-fun wedding.
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The sleek, white chairs provided a touch of modern decor against the industrial backdrop.
"Randomly, finding the perfect chairs was a big deal for me," says Ceccarelli. "I wanted low-impact, modern chairs that didn’t read too techie. I searched everywhere and when I found those bad boys, I knew they would be the perfect counterpoint for the masculine, edgy space."
The white altar and bricks were a surprising element.
"We knew we wanted to give the ceremony a clean, geometric look to balance out the rough, industrial vibe of Pier 70. After some brainstorming, we realized that a huge equilateral triangle fit the space perfectly," Ceccarelli tells us. "John designed and built the structure with help from a buddy. It ended up looking amazing! We actually salvaged the very top of the triangle piece after the wedding — it’s repurposed as a sculpture and planter on our bedroom wall!"
The couple saying their vows.
These simple, lovely jewels paired nicely with the bride's Dan Jones dress from LOHO bride.
"My dear friend, Megan Stacy, is the owner and designer for Salty Fox Jewelry. She custom carved and cast the bolo-inspired necklace I wore and styled the rest of my jewelry from her collection. I am so lucky — she is one talented lady!"
How elegant is that dress? And let's talk about that bouquet by Studio Choo.
Let the cocktail hour commence.
The signature cocktails were made by Oddjob.
Cheers!
A tub full of beer? Don't mind if we do.
The happy couple takes their first stroll as husband and wife.
Oysters all around!
The live band played for guests during cocktail hour.
"Music is really important to us — so we brought in a lot for the wedding! For live music, we booked The Cottontails — a local S.F. jazz band — they added such an amazing vibe to our outdoor cocktail party and people absolutely loved them. During the dance party, we had two different DJ sets — Kap10 and DJ Morale. They are good friends of ours and followed our strict 'no wedding music' policy perfectly and absolutely killed it. The dance floor was packed all night."
Oh, hey there.
The delicious food was served on lovely little triangular plates.
"We were lucky to be able to bring a crew of the most amazing small vendors to complete our vision. At cocktail hour, we had an oyster vendor from Santa Cruz; at dinner, we served family style bao buns from the Chairman Bao food truck; the Creme Brûlée Cart handled dessert — and we even had a late-night taco truck to refuel energy spent on the dance floor."
Pictured here, a cauliflower dish custom-made by LRE Catering, who handled the dinner menu.
You can't go wrong with a food truck.
The sun peeked in during dinner, providing a gorgeous glow while guests ate.
Dinner is served.
The gorgeous dinner setup.
"During dinner, we decided to use a minimalist style that allowed the rad rusted colors and natural light of the building to really take center stage," says Ceccarelli. "We loved the simplicity of the single palm leaves, especially when set against our matte white color palette — it highlighted the space with a clean, modern look, which worked well in that airy, industrial dinner location."
We love how the couple skipped floral arrangements on the tables and opted for leaves, instead.
The simple, yet elegant, place settings.
White speakers as decor? Brilliant!
For photos, the couple brought in a few props, like these orange smoke bombs.
"Smoke bombs are rad," says Ceccarelli. "We’ve used them on photo shoots for various projects in the past and thought they would be a fun way to add some personality to our wedding shots."
Dessert, anyone?
And now, the real fun: The warehouse was turned into an underground dance party for the reception.
"Once the sun went down, the wedding transformed into a pretty wild scene — the dance floor was inspired by our love of underground Berlin nightclubs. We brought in amazing colorful lighting; funky, mix-matched lounge furniture; and 30 pounds of Flaming Lips stadium-style confetti. There were giant penguins, astronauts, elaborate balloon hats, a huge speaker-stack art installation, multiple DJ sets, and a seven-foot-long gummy python. It was the biggest, baddest dance party, ever!"
Party on.
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