It's no secret that YouTube vloggers are rapidly becoming the biggest influencers of the beauty world. They're being tapped to partner with major beauty brands, selling out products within 24 hours, and transforming how millennials view and interact with makeup. So, yeah, they've got pull, and we're transfixed.
If you follow us, you're probably already familiar with the stateside stars. Now it's time to meet the international bloggers with global influence. We had them dish on their beauty routines and can't-live-without products — because what better way is there to get to know someone than to raid their vanity?
From the Middle East to Australia, here are the beauty vloggers and brands to know across the world.
Kattan owns more than 10,000 beauty products, boasts over one million YouTube devotees following her every makeup move, and has multiple cosmetics lines under her belt. So we think i t's safe to say the Dubai-based vlogger knows what she's talking about. And with a stash like that, we're kind of shocked that she was able to boil down her favorites to just four must-have makeup, skin-care, and body products. You know they must be pretty damn good.
"My favorite lip balm that nourishes and also heals is La Mer Lip Balm. It stays on your lips all day long and gets rid of any chapped, dry skin."
La Mer The Lip Balm, $60, available at Nordstrom.
"Sunday Riley is easily one of my favorite skin-care brands — I love using the face oils. One of my favorites is Luna, which is loaded with ingredients like retinol, chia-seed oil, and blue tansy. It renews skin gorgeously overnight, while also tightening pores."
Sunday Riley Luna Sleeping Night Oil, $105, available at Sephora.
"A favorite drugstore body scrub that I love is the Soap & Glory Breakfast Scrub. It's a bit rough because of the sugar, so it really scrubs off dead skin beautifully. It also smells incredible and feels so luxurious. I love using this at least once a week, and I swear it makes my skin glow."
Soap & Glory Breakfast Scrub, $15, available at Ulta Beauty.
"I love my new liquid-matte products. I use them with the Huda Beauty Lip Contour Pencil, and I just feel that my lips are on for the entire day. What I also love is the formula — it has oils in it that nourish your lips, so it feels amazing. I always just love having my lips on perfectly; I feel like I look so well put-together!"
Huda Beauty Liquid Matte Lipstick, $20, available at Sephora.
Vlogger Ana Victorino may not have hundreds of thousands of fans under her belt just yet, but she's quickly rising to YouTube fame as the most subscribed-to beauty channel in the Philippines, where she hails from. All of her videos clock in at under five minutes, but the content is top-notch quality. Take it from us, folks, she's one to watch.
"This gives my brows that natural brushed-up look, and it stays all day — I don't even have to wear a brow pencil. It even makes my brows thicker at the same time."
Benefit Browvo! Conditioning Eyebrow Primer, $28, available at Benefit.
"I thought I wasn't going to like this, but this is so much better than Maybelline's previous mascaras. It lifts, lengthens, and volumizes."
Maybelline Lash Sensational Mascara, $5.99, available at Target.
"When my eyes are tired from lack of sleep or I'm jet-lagged, I use this to remove the red tint on my waterline. It makes my eyes look healthy instantly."
Nyx Wonder Pencil, $4.50, available at Nyx.
"I love to include this in my bath routine. It cleanses and exfoliates the whole face and body!"
Vanity Planet Spin for Perfect Skin Facial Cleansing Brush, $34.95, available at Sears.
If we're going to take makeup advice or product recommendations, we want it to be from someone as flawless as Sonjdra. The Canadian beauty's videos range from Lemonade tutorials to completely candid Q&As with her 600K-plus followers. And can we just take a minute to appreciate her badass half-shaved head for a minute? Okay, feel free to click through now.
"I love how this plumps your skin with moisture, adds radiance, and makes you look photoshopped in real life! I love the illuminated and blurring effect it gives on both face and body."
Melanie Mills Hollywood Gleam Body Radiance, $15, available at Melanie Mills Hollywood.
"I love this jet-black formula that separates and lengthens! It makes my lashes look sexy, full, and long. Love it!"
Tarte Lights, Camera, Flashes Statement Mascara, $23, available at Tarte.
"This foundation gives amazing, buildable coverage and lasts all day on my uneven skin. It works well on all skin types, and makes my other makeup slide on smoothly."
MAC Pro Longwear Foundation, $34, available at Macy's.
If you're looking for some serious makeup inspiration and artistry, look no further than the English Aussie transplant Danielle Mansutti. It's a mystery to us how she manages to keep her eyeshadow game so strong, but whatever she's doing is clearly working — she's garnered over one million subscribers and counting.
"This foundation is my absolute holy grail. It makes it look like you have the most healthy, flawless skin, and I love that it's combined with coconut water to hydrate your skin while you're wearing it."
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, $39, available at Too Faced.
"This is the most flattering, lengthening mascara I've used to date. It will literally make your lashes look three times as long!"
Benefit Roller Lash Curling & Lifting Mascara, $24, available at Sephora.
"If you wear false eyelashes, you must check out Ardell's brush-on glue. It makes application so much easier, and there's no more smelly, yucky, thick white glue everywhere."
Ardell Brush On Adhesive, $4.99, available at Sally Beauty.
"This is a must-have for everyone — I don't know how I ever lived without it! I recently used it at a music festival and, after over 12 hours, my makeup hadn't budged at all."
Urban Decay All Nighter Long-Lasting Makeup Setting Spray, $30, available at Sephora.
In addition to beauty, British YouTube personality Niomi Smart's videos cover topics like fitness and healthy eating (she has a recipe book due out in September) — triple threat.
"This gives a wonderful summer glow and doesn’t feel too heavy on the skin."
Hourglass Ambient Lighting Palette, $62, available at Hourglass.
"This has a lovely, light coverage and is perfect for warmer weather. It’s also really hydrating, which is perfect for sun-kissed skin."
BareMinerals Complexion Rescue Tinted Hydrating Gel Cream, $29.50, available at BareMinerals.
"These are really easy to blend, and the color range is beautiful."
Laura Mercier Caviar Stick Eye Color, $29, available at Nordstrom.
Heading back Down Under, we come to YouTube guru Lauren Curtis. While her hair-curling techniques and prom-makeup inspiration got her 3.5 million followers, it's the more intimate videos (like getting un -ready and discussing her experience with lip injections) that keep them loyal.
"This product is the most full-coverage, yet lightweight foundation I've ever tried. It feels like water on your skin, but can cover almost anything! Traditionally, most full-coverage foundations are thick and mask-like, so this is a game-changer."
Marc Jacobs Beauty Re(marc)able Full Cover Foundation Concentrate, $55, available at Sephora.
"This mascara has a pretty big wand, which I normally don't like, but it manages to apply super-evenly and dramatically. It doesn't transfer to my eyelids or undereyes, either."
Clinique Chubby Lash Fattening Mascara, $17.50, available at Clinique.
"This is actually the perfect transition color for your eyeshadow. It's a beautiful warm, matte brown that blends effortlessly and doubles as a bronzer or contour shade. I love products that are multi-use, and this is a great one!"
Make Up Store Bronzing Powder Sun Touched, $37.18, available at Make Up Store.
If Roseanne Tang's descriptive and helpful beauty videos aren't enough, you can always sign up to attend her makeup school — if you live in Singapore, that is. Asia's not on your itinerary? You can settle for some of her tried-and-true products, ahead. Naturally, there are plenty of heat-friendly items in the mix. Singapore's not exactly known for its frigid winters, after all.
"You only need one to two drops of this amazing foundation for the entire face. It gives you flawless coverage that's a little more on the matte side. It also holds throughout the day without getting cakey or patchy, even in Singapore's humid weather."
CoverFX Custom Drops, $42, available at Sephora.
"I'm always up for a good hot-pink lip, and I really like matte, liquid lipsticks because they don't transfer and are ultra-pigmented. My favorite is the shade Mars, which is a super-vibrant pink that just wakes me up."
ColourPop Ultra Matte Lip in Mars, $6, available at ColourPop.
"[These are] by far my favorite eyeshadows in terms of quality at the moment, beating my other well-liked palettes. The colors are rich, pigmented, and glide and blend very well."
Lorac Pro Palette, $44, available at Ulta Beauty.
"BB cushions are pretty much the new-generation foundations, and with so many now on the market, it's hard to pick a good one. I've used about three of these BB Cushions already. It's my go-to for a flawless, pore-less finish. It also holds up really well in hot and humid weather, and is a great quick foundation fix if you're on the run or need to get ready after a workout."
Laneige BB Cushion, $34, available at Target.
"My favorite blush of the moment is the Benefit Cosmetics Dandelion Blush, which gives a gorgeous everyday pink to the cheeks. It smells really nice, too, and is a perfect color for my skin tone."
Benefit Dandelion Box o’ Powder Blush, $29, available at Sephora.
If you're a regular YouTube user, you've likely had one or two videos from U.K.-based Fleur de Force pop up on your screen. She started making videos six years ago, and her fans are some of the most loyal and devoted out there. She released a line of eyeshadows, lip glosses, and faux lashes almost a year ago, and came out with a book just last month. She's definitely a beauty force to be reckoned with.
"I'm obsessed with this mascara at the moment. It gives you so much volume and length without being clumpy. I've got a few mascaras on the go, but this is the one I keep reaching for."
Tarte Tarteist Lash Paint Mascara, $23, available at Tarte.
"I'm totally obsessed with my new Fully Fleur lashes at the moment. They are like a full-strip version of my best-selling three-quarter style Fleur Loves — wispy and natural-looking, but with some serious length at the ends. They are perfect for day or night wear, and work really well for the summer as they are still super-lightweight and comfortable."
Eylure Fleur De Force Lashes in Fully Fleur, $8, available August 8 at Eylure.
"I love this balmy cream bronzer for the summer. It's light, cooling, and natural-looking."
L’Oréal Glam Bronze Cushion Soleil Bronzer, $17.50, available at Asos.
"I absolutely love this cream, stick highlighter. It's subtle and natural-looking, but still noticeable. The consistency is great; it doesn't move the foundation underneath when you apply it, like some other cream highlighters do."
Marc Jacobs Glow Stick Spotlight, $42, available at Marc Jacobs.
One-half of the beauty duo Pixiwoo, Nicola Chapman is one of the OG YouTube v loggers. Along with her sister Sam Chapman, she has helped to herald this new beauty movement. They used their skills as makeup artists to bring us tutorials before they were cool, and have become wildly successful entrepreneurs in the process.
"This is the best and most inexpensive product to use on your brows to hold them in place. Sam and I have been raving about this for the past month or so. Use a spoolie brush with a small amount of water and rub it over the soap until it kicks up enough of it to make a paste, then brush it upwards to make the perfect brows that won't move. Don't use normal soap, as it will set white."
Pears Transparent Original Soap, $17.35, available at Amazon.
"MAC Face and Body is the best foundation for a light-but-perfect finish, especially if you are over 30. I like to use this with a damp Real Techniques Miracle Complexion Sponge."
MAC Face and Body Foundation, $28, available at MAC.
"I swear by this product. It evens out the skin so well and helps with your complexion."
Sunday Riley Artemis Hydroactive Cellular Face Oil, $75, available at Birchbox.
"This serum is the only lash-growth product I've used that actually works. You have to be patient, but if you use it for a month, the results are amazing. I have never had such long lashes."
LiLash Purified Eyelash Serum, $98.90, available at LiLash.
"[Sam and I] have to travel so much, often in hot climates, and this is the only product that helps keep my hair fresh and clean."
Colab Sheer + Invisible Dry Shampoo Tokyo, $4.83, available at FeelUnique.
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