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Buys So Good, People Will Pay Full Price For Them

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Everyone loves a good deal. But, if you’re an avid sales hound, you might have noticed that there are certain things every season that shoppers have considered so important, that they'll buy them at full price. The result? Those choice goods regularly sell out without ever really being marked down. It's one of the truest hallmarks of whether a new trend or purchase is capital-letters Worth It, and if you think back to the items you shelled out for, sans discount, they're probably also the things you wear the most often.

To help you plan your summer shopping priorities, we talked to nine fashion insiders — including stylists, design directors, and editors — about the It pieces and summertime essentials that they think are worth buying full-price, right now.

Ela Kowalewska, Accessories Designer

"The staple that I refresh each summer are white jeans. I basically live in them, so fit is everything. My favorites are from Mother, and the Looker Ankle are currently in high rotation."

Mother High Waisted Looker Ankle Fray in Stayin’ Alive, $185, available at Revolve.

Photo: Courtesy of Revolve.

Pratha Samyrajah, Fashion Photographer

"Super loving the boxy denim jacket in a classic medium-blue hue, such as this Acne Studios one — a really unfussy, boyish design that I can justify amortizing over a couple of years!"

Acne Studios Lab Nt Mid Vtg Natural Mid Vintage, $360, available at Acne Studios.

Photo: Courtesy of Acne Studios.

Lani Love, DJ

"Living in a walking city (Chicago) and DJing as much as I do, means a lot of time on my feet, so good shoes are really important to me. Sandals are cute, but they often have little to no support, so I've been eyeing a lot of perforated sneakers. I especially love that this pair comes in metallic leather, making them perfect to wear day to night."

Nike Air Max Thea Joli, $120, available at Nike.

Photo: Courtesy of Nike.

Emily Ramshaw, Senior Editor, The Coveteur

"I almost never, as a rule, buy things at full price. One exception this summer has been this Solid and Striped classic maillot, which, in my opinion, is not only the perfect swimsuit, it's also an ideal layering piece with cutoffs or overalls."

Solid and Striped The Anne-Marie Striped Swimsuit, $170, available at Net-a-Porter.

Photo: Courtesy of Net-a-Porter.

Solange Franklin, Stylist & Editor

"My husband and I are (happily) recovering from our wedding and honeymoon and a slew of our dear friends' destination weddings; therefore, our spending is down to a minimum! But I’ll be sure to pick up this Pride T-shirt, which my fabulous friends John and Scott designed. All proceeds will directly benefit Pulse victims' families. Baja East is the epitome of insouciant cool and I love that they're partnering for an essential cause."

Baja East Be Proud Tee, $95, available at Baja East.

Photo: Courtesy of Baja East.

Deanna Chow, Communications Director, Ssense

"A beautifully made handbag is a solid investment piece year round. This season, I’m hoping to add this Mansur Gavriel tote to my collection, because it's the perfect bag to run around Montreal with. Following a seemingly endless winter, the city transforms, everyone comes out of hibernation, and there is always something cool to do. This bag transitions effortlessly from day to night, and I love this shade of pink because it's so unexpected for me."

Mansur Gavriel Pink Leather Mini Lady Bag, $1,050, available at Ssense.

Photo: Courtesy of Ssense.

Heathermary Jackson, Stylist

"I just bought this shirt from Comme des Garçons. The tuxedo details are cute, and the crisp, white cotton looks great with vintage denim cutoffs for right now."

Tricot Comme des Garçons Tuxedo Shirt, $395, available at Barneys New York.

Photo: Courtesy of Barneys New York.

Sarah Schussheim, Stylist

"My personal style and shopping habits lean away from trends and more toward timeless pieces, so I hardly ever buy season-specific items when I am supposed to. But in the summer months, I've got to have at least one new pair of authentic, chic espadrilles. I love the options from Soludos, they feel easy, authentic and classic."

Soludos Smoking Espadrille Platform Shoe, $98.95, available at Nordstrom.

Photo: Courtesy of Nordstrom.

Mary-Helen Muldoon, Design Director

"I mostly wear black year round, but in the summer it's all about white, white, white. I'm snapping up pieces like this loose-fitting (for when it's 10,000 degrees outside) off-the-shoulder top from Madewell. Got to get pieces like this fast — by the time the July heat hits, the good stuff is gone."

Madewell Eyelet Balcony Off-the-Shoulder Top, $88, available at Madewell.

Photo: Courtesy of Madewell.

Like what you see? How about some more R29 goodness, right here?

20 Majorly Discounted Pieces We're Eyeing From This Huge Designer Sale

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