You know how it goes: For the majority of the year, our swimwear selection goes unnoticed, sitting in the back of our closet or drawers, waiting for summer to roll around once again. Then, Memorial Day weekend sneaks up out of nowhere, and suddenly we're scrambling to get our hands on some fresh one-pieces, bikinis, and everything else to save us from stepping into that faded, pilled, and stretched out number we're still wearing from spring break Cancun.
This year, though, we've got tons of cool bathing suit brands on deck to get us ready for every weekend getaway and full-on out-of-office vacation on the horizon. Regardless of the silhouette or budget you have in mind, the 24 labels ahead will have you hitting the beach and pool in serious style. Swimmers, take your mark!
This is the kind of brand that's thought of everything: It offers a home try-on program, it's crafted from high-tech sustainable fabrics (with UV protection!), and comes in a wide range of sizes.
Cocodune Director Deep V, $182, available at Cocodune.
We'll let you in on our little secret: Giejo is every fashion-girl's under-the-radar go-to for trendy swimwear. Based on the idea of shopping for and styling your bathing suits the same way you would your everyday outfits, its mix-and-match pieces check all the boxes.
Giejo Halter Tie, $118, available at Giejo; Giejo High Waist, $99, available at Giejo.
Maybe you haven't worn PacSun since middle school, but the retailer has a selection of cute, affordable swimwear that's definitely worth browsing. We're especially fond of brand LA Hearts, which we could definitely see Gigi or Kendall wearing.
LA Hearts Buckle Front Fixed Triangle Bikini Top, $29.95, available at PacSun; LA Hearts Side Buckle Skimpy Bikini Bottom, $19.95, available at PacSun.
If you run, swim, and maybe jump into a soccer game every now and then, you need a suit that's up for anything, too. Kore offers stylish pieces that cater to everyone's needs, from sunbathers to surfers.
Kore Swimwear Flora Maillot, $249, available at Kore Swimwear.
We've been longtime fans of Lonely's unbeatable lingerie line, and its swimwear is no different. Expect flattering, high-waisted suits in eye-catching prints and fabrications.
Lonely Edie Bikini Top, $83.85, available at Lonely; Lonely Edie Brief, $83.85, available at Lonely.
Bruna Malucelli
If you want a suit that's truly all your own, head to Bruna Malucelli for a customizable piece made with your name or word of choice.
Bruna Malucelli The Bay My Name Swimsuit, $249, available at Bruna Malucelli.
Want to jump on a cool brand no one else will have? Meet Midsommar Swim, a newly launched, fashion-forward swim line that's just waiting to be Instagrammed. Its unique silhouettes, cut-outs, fabrics, and details will have you standing out by the sea.
Midsommar Swim Bond Top, $90, available at Midsommar Swim; Midsommar Swim Astor Bottom, $85, available at Midsommar Swim.
Some of our new favorite brands are coming out of Australia, and the same goes for swimwear. This colorful-but-minimalist line from Down Under will make you feel even brighter while hanging poolside.
RYE Chikka Top, $90, available at RYE; RYE Chikka Bottom, $90, available at RYE.
Another intimates label-turned-swimwear brand, Fleur du Mal's tasteful suits are sexy without going overboard.
Fleur du Mal Lacing Bullet One Piece, $365, available at Fleur du Mal.
You know you can go to Nastygal for flared jeans, crop tops, and festival wear, but have you checked out its swimwear offering? You'll find flattering, on-trend suits from both its in-house line and outside labels, too.
NastyGal Cali Dreaming Grus Bikini Top, $90, available at NastyGal; NastyGal Cali Dreaming Crux Bikini Bottom, $90, available at NastyGal.
Another Australian label to know, May and Hugo was created by a couple with social responsibility and environmentalism in mind. The suits are designed and produced from start to finish in Sydney and boast a regeneration system that puts an end to unnecessary waste of polyamide material.
May and Hugo Silhouette Bikini Top, $95, available at May and Hugo; May and Hugo Silhouette Bikini Bottom, $70, available at May and Hugo.
Your search for the perfect bathing suit is over. Bikyni has all of the classic, mix-and-match essentials your swim collection needs, plus free shipping and returns for simplified shopping.
Bikyni The Long Line, $50, available at Bikyni; Bikyni The High Waist, $50, available at Bikyni.
When style and substance collide, Vitamin A's swimsuits are the result. The brand has become known for its chic design details and its sustainable technologies, like EcoLux, an exclusive new superfine matte-jersey swim fabric produced in California; it uses recycled nylon fiber to conserve resources and other technologies meant to extend the life of each swimsuit.
Vitamin A Nightbird Tie Triangle, $90, available at Vitamin A; Vitamin A Nightbird Tie Side Bottom, $88, available at Vitamin A.
If you're all about lace-up details and cut-outs, Cami and Jax, a line of high-end suits that are hand-constructed using only the finest materials, is the one for you.
Cami and Jax Marla One Piece, $240, available at Cami and Jax.
Nature-lovers should head to Mamazoo, a Brazil-born brand with classic cuts that feature tropical-inspired prints inspired by its homeland.
Mamazoo Joana Top Bandeau, $112, available at Mamazoo; Mamazoo Joana Brazil Style Bottom, $98, available at Mamazoo.
The perfect example of a brand that can thank Instagram for its immense popularity, Solid and Striped's flattering one-pieces and retro-inspired bikinis are now considered a summer must among bloggers and celebrities.
Solid and Striped The Anne Marie Multicolor, $158, available at Solid and Striped.
On this brand's site, you'll find ruffles, unexpected color combinations, and adorable florals (and other prints) that will make you feel good instantly, which is a large part of the line's overall aim.
Boys and Arrows Wilma The Wreck Top, $99, available at Boys and Arrows; Boys and Arrows Clairee The Criminal Pant, $95, available at Boys and Arrows.
Are you a less-is-more kind-of girl when it comes to getting dressed? Look no further than Her's minimalistic suits that are sophisticated, but never boring.
Her The Label Jac, $128, available at Her The Label.
If you're on a tight budget, don't underestimate Forever 21's extensive offering of mix-and-match separates. Here, there's something for everyone — and they won't break the bank.
Forever 21 Cloud Bralette Bikini Top, $17.90, available at Forever 21;
Forever 21 Cloud Cheeky Bikini Bottoms, $15.90, available at Forever 21.
Founders Megan Balch and Jaime Barker’s search for stylish and practical swimsuits that could handle the surf led to the creation of their brand, Flagpole Swim. We particularly love their cool color-blocking and inventive takes on the one-piece.
Flagpole Joellen, $405, available at Flagpole.
What started as a ski brand that blended style and performance together is now doing the same for swimwear. Perfect Moment's rash-guards and long-sleeve suits are just as trendy as they are functional.
Perfect Moment Ibiza Spring Suit Long Sleeve, $295, available at Perfect Moment.
Alix originally began as a brand dedicated to bodysuits, but logically, it introduced swimwear soon after. The offering features simple, bold-colored suits (of which the one-shouldered styles are our personal favorite).
Alix Sagamore Bandeau, $155, available at Alix; Alix Espanola Bottom, $110, available at Alix.
To put it simply, this brand's quirky and eclectic prints — like this one of Frida Kahlo — makes getting ready for the beach or pool even more fun.
Christina Economou Frida Bikini, $128.71, available at Christina Economou.
Born and based in Istanbul, this ballet-inspired line features elegant, clean pieces with unexpected back details. Plus, each suit is named after a respected dancer. What's not to love?
5th Position Sylvie Reversible Swimsuit, $162.79, available at 5th Position.
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