We never thought we'd see the day when we'd pick up colored mascara, purple lipstick, and shimmery drops from our local H&M. But, as we live and breathe, that day has come.
The brand recently released its limited-edition Global Fusion Collection, and boy is it bright. The press release sums it up pretty nicely: "This high-fashion look for spring is for those who are not afraid of color with a vibrant, eclectic, inspired, graphic look," it reads. "The shades for this trend are powerful and highly pigmented: orange, magenta, red, and intense aquatic tones of blue and green."
And the products are good. Like, rivaling-some-of-our-favorite-beauty-brands good. It's the perfect equation for a trendy beauty line: fashion-forward packaging, popular products in bright colors, and H&M has even got the clever names down pat. Dare we say it? H&M is onto something. And we can't wait to see what else is in store.
In the meantime, click through to see the gems for yourself, and let us know in the comments which items you'll be shopping this season.
H&M Colour Mascara in Cornflower, $12.99, available at H&M.
Photo: Courtesy of H&M.
H&M Colour Mascara in English Ivy, $12.99, available at H&M.
Photo: Courtesy of H&M.
H&M Colour Mascara in Tiger Orchid, $12.99, available at H&M.
Photo: Courtesy of H&M.
H&M Lip Gloss in Bogainvillea, $6.99, available at H&M.
Photo: Courtesy of H&M.
H&M Lip Gloss in The Brown Red, $6.99, available at H&M.
Photo: Courtesy of H&M.
H&M Lip Gloss in Purple Patch, $6.99, available at H&M.
Photo: Courtesy of H&M.
H&M Lip Gloss in Rosso Di Venezia, $6.99, available at H&M.
Photo: Courtesy of H&M.
H&M Eyeshadow Pencil in Andalucia, $7.99, available at H&M.
Photo: Courtesy of H&M.
H&M Eyeshadow Pencil in Blue Planet, $7.99, available at H&M.
Photo: Courtesy of H&M.
H&M Eyeshadow Pencil in Kimono Silk, $7.99, available at H&M.
Photo: Courtesy of H&M.
H&M Eyeshadow Pencil in Pennine Way, $7.99, available at H&M.
Photo: Courtesy of H&M.
H&M Eyeshadow Pencil in Tuscan Cypress, $7.99, available at H&M.
Photo: Courtesy of H&M.
H&M Eye Pot in Big Teal, $6.99, available end of May at H&M.
Photo: Courtesy of H&M.
H&M Eye Pot in My Two Cents, $6.99, available end of May at H&M.
Photo: Courtesy of H&M.
H&M Eye Pot in Paw Blossom, $6.99, available end of May at H&M.
Photo: Courtesy of H&M.
H&M Eye Pot in Lemongrass, $6.99, available end of May at H&M.
Photo: Courtesy of H&M.
H&M Shimmer Drops in Midas Touch, $9.99, available end of May at H&M.
Photo: Courtesy of H&M.
H&M Shimmer Drops in Silver Dew, $9.99, available end of May at H&M.
Photo: Courtesy of H&M.
H&M Nail Colour Trio in Cool Shades, $17.99, available end of May at H&M.
Photo: Courtesy of H&M.
H&M Nail Colour Trio in Warm Shades, $17.99, available end of May at H&M.
Photo: Courtesy of H&M.
H&M Lip Gloss, $24.99, available at H&M.
Photo: Courtesy of H&M.
H&M Makeup Bag in Coral Red, $12.99, available at H&M.
Photo: Courtesy of H&M.
H&M Makeup Bag in Yellow, $12.99, available at H&M.
Photo: Courtesy of H&M.
H&M Makeup Bag in Green, $12.99, available at H&M.
Photo: Courtesy of H&M.
H&M Makeup Bag in Natural White, $12.99, available at H&M.
Photo: Courtesy of H&M.
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