Lena Ott
Lena Ott built her cult following by doing balayage and rainbow colors, but it's her way with bleach that literally sent her career skyrocketing. In 2010, Alexander Wang asked her to bleach his eyebrows, which was followed by a mammoth hair test for his fall collection. Fast-forward a couple of years, and she's the go-to girl for Doutzen Kroes, Scarlett Johansson, and Dree Hemingway — an impossibly cool triumvirate that we're dubbing the Super Flaxens.
Suite Caroline, 65 Greene Street (between Spring and Broome streets), 2nd Floor; 212-431-4400.
Single Process: $150; Highlights: From $350 to $400; Single Process and Highlights: From $425 to $500.
Victoria Hunter
"I love doing blonde hair because it has magical powers that can change lives. It can be glamorous, intimidating, iconic, or even a little cheap and edgy," says Victoria Hunter, mega-colorist, model-magnet, and iconic photographer-collaborator (think David LaChapelle, Mert and Marcus, Ellen von Unwerth, and Inez and Vinoodh). Not only is Hunter the go-to colorist for famed hair stylist Guido Palau, she's also the lady behind the wigs at Marc Jacobs' past two runway shows. Her signature hair-painting method, developed with the salon’s co-owner Larry Raspanti, creates a modern and natural effect that's addictive, but doesn't require high-maintenance upkeep.
Whittemore House, 45 Grove Street (between Bleecker and Bedford streets); 212-242-8880.
From $300 to $400.
Bruna Luiza
For an all-over, soft blonde that's multidimensional and not brassy, the resident color whiz at Soon Beauty Lab’s Carroll Gardens location always delivers. Luiza is also raving about a new product called Olaplex, which can achieve a believable, pale baby-blonde on Hispanic and Asian hair. "I think everyone should be blonde at least once in their life," she says. And, who are we to argue?
Soon Beauty Lab, 290 Smith Street (between Sackett and Union streets), Brooklyn; 718-624-2424.
Single Process: $105; Double Process: $200; Partial Highlights: $165; Full Highlights: $235.