It's fairly easy to see what's trending when you're just looking at one social channel: Instagram girls favor #ootds with off-the-shoulder shirts and mom jeans, while Pinners are more into spring dresses with flower crowns. Peach fans favor label tees and thrift-store basics, and it's impossible to check Snapchat without seeing a very specific flavor of Kylie Jenner-approved athleisure.
If you look at all of social media, though, a different story emerges — a pretty accurate story of the style that's going on in every corner of the country. We tapped Social Context Labs, a company focusing on social research, to scrape the web and find the most popular trends by state. Surprisingly, the trends are fairly consistent — a marker, perhaps, of how the internet has homogenized style all over the place.
Pulling data from various blogs, forums, Instagram, Twitter, public Facebook, YouTube, and news sites, Social Context Labs came back with the most popular trends online. They also found where most people were tweeting, Liking, and posting about these fashion looks. Ahead, the top seven trends America is lusting after. Spoiler alert: Beyoncé has major pull.
It's no secret that many fashion editors rely on vintage finds to flesh out a wardrobe — especially since most of these pieces are one of a kind. Vintage dresses, in particular, were most popular in New Hampshire, North Dakota, and Wyoming. These states, it seems, have figured out the secret to sustainable and surprising style.
Illustrated by Abbie Winters.
Keukenhof Gardens Dress, $148, available at Adored Vintage.
Vintage Hitchin’ A Ride Shift Dress, $158, available at Nasty Gal.
Gene Dress, $198, available at Reformation.
Etsy jewelry was the most popular trend in New Mexico, South Carolina, and Utah. While this might feel similar to vintage fashion, the key draw here is the handmade aspect of the online retailer, known for sleek, stackable rings and surprisingly affordable jewelry.
Illustrated by Abbie Winters.
The Angry Weather Southern Sun Dangle Earrings in Sterling Silver, $140, available at Etsy.
Therese Kuempel Brass Circle Statement Cuff Bracelet, $50, available at Etsy.
Gregory G. Hall Black Diamond Ring, $849, available at Etsy.
It helps that Queen Bey slays, but Ivy Park was one of the most popular brands talked about in five states: Arizona, Massachusetts, New Jersey, New York, and Tennessee. We can probably also thank Lemonade, which made all things Beyoncé a major talking point for at least a week.
Illustrated by Abbie Winters.
Sleeveless Logo Body by Ivy Park, $50, available at TopShop.
Mid-Impact Print Ba by Ivy Park, $36, available at TopShop.
Print Mid-Rise V-Shape Leggings by Ivy Park, $75, available at TopShop.
Boho Jewelry/Accessories
Idyllic accessories are trending in Alaska, Delaware, Georgia, Idaho, and Nevada. The biggest driver? Festival season. "Coachella seemed to drive an explosion in discussion of Boho fashion," Ed Dilworth of Social Context Labs said.
Illustrated by Abbie Winters.
Cara Faux Pearl & Leaf Crown Headband, $32, available at Nordstrom.
Gold Leaf Side Headband, $7.22, available at New Look.
Hair Decoration, $12.99, available at H&M.
Continuing along the athleisure theme, Adidas was the next most popular trend. Indiana, Rhode Island, Washington, Alabama, and Connecticut all favored the brand (both Alabama and Connecticut talked about Adidas Superstars the most). Meanwhile, Iowa was into both Nike and Adidas.
"[There was an] explosion in Adidas discussions," Ed Dilworth of Social Context Labs told us. "They already have the Superstars which are really popular, but [you] also have a couple other brands that launched that were very hot in athleisure wear. In particular [there was] a pink pair that people loved." We totally called it.
Illustrated by Abbie Winters.
Adidas Superstar Shoes, $80, available at Adidas.
Adidas Superstar 80s snake-embossed leather trainers, $131.56, available at Selfridges.
Adidas Superstar 1 suede trainers, $65.79, available at Selfridges.
Boho Dresses
As the antithesis to athleisure, boho dresses dial up the pretty, and plenty of states are into these peasant-style, billowy frocks: Pennsylvania, Kentucky, California, Maryland, North Carolina, Oregon, Vermont, Wisconsin, and Colorado (which also, data shows, favored boho accessories). Pennsylvania seemed into a trend labeled as "boho chic," while Kentucky was more into what Social Context Labs describes as "boho grunge."
Illustrated by Abbie Winters.
Printed dress, $99.90, available at ZARA.
Capri Striped Off The Shoulder Midi Dress, $129, available at Pixie Market.
Chloe Flutter-Sleeve Daisy-Chain Print Dress, $2,495, available at Bergdorf Goodman.
The biggest trend in the United States? Yoga pants. Yoga gear and leggings were by far the most popular trends talked about in 19 states: Arkansas, Florida, Hawaii, Illinois, Kansas, Louisiana, Maine, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Ohio, Oklahoma, South Dakota, Texas, Virginia, and West Virginia. The main takeaway, then, might just be that comfort beats all.
Illustrated by Abbie Winters.
Skylar Slim Fit Jogger, $58 $40.99, available at Zobha.
Inspire Tight II (Mesh), $98, available at Lululemon.
Tri-Tone Kneecap Legging, $75, available at Outdoor Voices.
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