If you ask us, Earth Day is a lot like Valentine's Day. Do we really need a specific day to tell our loved ones / entire planet how we feel? No. But, every once in awhile (or rather, once every 365 days), it's nice to pull out all the stops and do something special.
This year, in honor of Earth Day, dozens of beauty brands have launched initiatives to give back to the planet — and the plants and creatures that inhabit it (the plants and creatures that, BTW, provide the ingredients for some of your favorite products). So, if you've been on the lookout for a new foundation, SPF, or lip balm, go ahead and click "add to cart" today. Who knows? You may contribute to global environmental education, or save a honeybee!
We've rounded up some of the best brands offering green deals for Earth Day. Check 'em out in the following slides, and get ready to feel all warm and soft inside (and maybe outside, too).
True to its name, 100% Pure is donating 100% of the profits made on Earth Day to provide safe water to the people of Flint, MI, who have been suffering from a water contamination issue since 2014. Not sure what to buy? We love the brand's fruit-pigmented tints, which leave a pretty flush of color on lips and cheeks.
100% Pure Lip & Cheek Tint in Cranberry Glow, $25, available at 100% Pure.
Coconut lovers, unite. Cocovit will be donating 25% of the profits from its pore-purging Coconut Charcoal Face Mask to Wello Water, a non-profit organization dedicated to providing clean drinking water to developing nations.
Cocovit Coconut Charcoal Face Mask, $38, available at Cocovit.
Why are bees so important? Well, not only do they pollinate one third of all the food we consume, they create honey, beeswax, and help keep our entire ecosystem in check. That's why Burt's Bees, a company with a long-standing history of bee appreciation, is launching "Bring Back The Bees."
As part of this initiative, the brand is selling three limited-edition lip balms, each with a faded letter "B" to represent the decreasing population of the world's bees. Burt's Bees Greater Good Foundation will plant 1,000 wildflower seeds for each balm purchased through June 30 this year.
Burt's Bees Limited Edition Lip Balm in Pink Grapefruit, $3.29, available at Burt's Bees.
Get your 'grams ready. As part of Origin's #KissThePlanet Earth Day campaign, the brand will plant one tree with Global ReLeaf every time you use the hashtag #KissThePlanet and #DoGoodCampaign (while tagging @OriginsUSA). The brand has pledged to plant up to 25,000 trees this year and has planted over 600,000 trees to date.
Origins Mega-Defense SPF 45, $41, available at Origins.
Tom's of Maine isn't just the creator of your favorite natural deodorant and toothpaste; it's also a brand that takes giving back very seriously. 10% of Tom's of Maine's profits go to various charities around the nation, including City Growers and community gardens. Just last year alone, Tom's gave over $1 million to 52 non-profit organizations.
Tom's of Maine Luminous White Toothepaste, $4.99, available at Target.
Cult favorite witch hazel brand Dickinson's is partnering with Keep America Beautiful, a national non-profit organization dedicated to educating people about environmental awareness and community involvement. In addition to cleaning your pores, the brand has also committed to large grants that will sponsor community cleanups across the country.
Dickinson's Enhanced Witch Hazel Hydrating Toner, $5.67, available at Walmart.
Every year, Aveda brings out a limited-edition candle called Light The Way. 100% of profits made from the sale of this candle will be donated to Global Greengrants, a non-profit organization that provides grants to grassroots environmental groups around the globe. Since the candle was introduced in 2007, the brand has raised over $11 million through its sales. Oh, and did we mention it smells incredible, too?
Aveda Light The Way Candle, $12, available at Aveda.
Although Kiehl's Creamy Avocado Eye Treatment is already very well-loved by consumers and editors alike, the brand is giving us yet another reason to slather it all over. In honor of Earth Day, Kiehl's will donate $50,000 to non-profit organization Recycle Across America to encourage Americans to do their part.
Kiehl's Creamy Avocado Eye Treatment, $48, available at Kiehls.
Mad Hippie donates a dollar from every online purchase to the Wildlife Conservation Network, year-round. For Earth Day, the brand will be donating 50% of all sales to Kids Saving The Rainforest, a charity that focuses on wildlife education. We especially love its gentle facial sunscreen.
Mad Hippie Facial SPF, $24.99, available at Mad Hippie.
Fancy some new makeup? If you buy any of Bodyography's cruelty-free, vegan, and paraben-free products during the month of April, 15% of your purchase will be donated to Seacology, an organization dedicated to protecting island habitats and local communities. Did we mention the foundation is as smooth as white sand?
Bodyography Silk Cream Compact Foundation, $32, available at Bodyography.
Gilchrist & Soames is another beauty brand dedicated to saving the bees. For over three years, the brand has donated a portion of profits from its BeeKind range to the Honey Bee Research Program at the University of California at Davis Entomology. We especially love how smart the collection looks on our bathroom shelf.
Gilchrist & Soames BeeKind Bath Set, $60, available at Gilchrist & Soames.
Farm-to-bottle skin-care brand Farmaesthetics is donating 20% of its online sales to the The Greenlove Kendra Lindsay Bowers Foundation, an organization that supports the installation of water-bottle-filling stations in schools and provides grants for studies in environmental sciences. We're partial to its soothing herbal serum that calms redness on the spot.
Farmaesthetics Complexion Conserve Remedy Reserve Serum, $54, available at Farmaesthetics.
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