Instagram may be your current go-to for beauty inspo, but Snapchat is quickly taking its place as the industry's app du jour. With Snapchat, you can stay up-to-date on beauty events, launches, tips, and tricks in real-time. No #latergram or #flashbackfriday necessary, because anything you post on your Snapchat story disappears after 24 hours. We like to think of Snapchat as daily beauty vlogging in app form, making it a nice alternative to our heavily curated Instagram feeds. "It's authentic — [it's] the intimate parts of my life, the daily chaos that goes into my business," says Huda Kattan, blogger and beauty mogul. "I end every night scrolling on Snapchat, I want to see what everyone in the world is doing...[And] Snapchat is something I use...to [find] products."
But those of you who use Snapchat already probably know that the interface isn't really conducive to discovering new people and brands to follow. That's why we decided to round up the 15 best beauty accounts, ahead. Add them by username or Snapcode (just whip out the app and take a snap of each slide to auto-add a user) and let the beauty stalking begin!
Who: Hung Vanngo
Username: Hungvanngo
Hung Vanngo is an extremely skilled editorial and celebrity makeup artist who will most definitely inspire you to think outside the box when it comes to beauty. Oh, and did we mention his client Selena Gomez makes regular appearances?
Who: Kylie Jenner
Username: Kylizzlemynizzl
Not only does King Kylie have the most-viewed account on Snapchat, but the social media star is also a diehard beauty junkie and product creator. Last year, Jenner launched a very successful line of matte, glossy, and now metallic lipsticks which you can see the makings of — plus tons of access to her glam room and equally glamorous life.
Who: Huda Kattan
Username: Realhudabeauty
According to Huda Kattan, a Dubai-based beauty blogger turned entrepreneur, she gets over 350,000 average views per Snap story. We can't say we're surprised by Kattan's numbers — we love following along as she travels all over the world discovering new beauty goodies.
Who: Kathleen Lights
Username: Kathizzle11
Kathleen, who has over 2 million subscribers on YouTube, is just as delightful on her Snapchat as she is on the video-sharing site. Expect to see many snaps of her adorable dogs as well as in-depth assessments of her enormous makeup collection.
Who: Irene Kim
Username: Ireneisgood
Irene Kim, model, It Girl, and beauty maven, was recently named global beauty contributor of Estée Lauder's Estée Edit, which means this is the perfect time to start following her on Snapchat if you aren't already. Kim's story is rife with behind-the-scenes looks at photo shoots and product testing.
Who: Sephora
Username: Sephorasnaps
Follow the global beauty retailer to stay up-to-date on the newest trends (most recently, color correcting) and real-time product recommendations.
Who: Raye Boyce
Username: Itsmyrayeraye
Every time we watch YouTuber Ray Boyce's Snap story, we find ourselves jonesing for a new liquid lippie (not to mention, a gorgeous California sunset).
Who: Benefit Cosmetics
Username: Benefitbeauty
If we had to sum up Benefit Cosmetics' Snapchat in three words, we'd have to go with cupcakes, bloggers, and pink.
Who: Manny Gutierrez
Username: Mannymua
If you want to see a day in the life of a beauty YouTuber, Manny Gutierrez's (a.k.a. Manny MUA) Snap story is definitely the way to go. He snaps just about everything, whether it's meticulous editing or dinner out with his best friend and fellow YouTuber, Patrick Starrr.
Who: Patrick Starrr
Username: Pstarrrsnaps
Watching Patrick beat his face and slap on a gorgeous, full-bodied wig is one of the most incredibly addicting experiences a beauty obsessive could ask for.
Who: Tarte
Username: Tartecosmetics
We'd love to spend a day actually following Tarte's employees around the office (and not just through a screen). We don't think we've ever seen so many dogs, manicures, and makeup in one Snap story.
Who: Claire Marshall
Username: Heyclairehey
YouTuber Claire Marshall has an ability to make even the most mundane events(like say, drinking coffee) incredibly interesting. She snaps everything from beauty events to evenings in with her cat.
Who: Urban Decay
Username: Urbandecaysnaps
Stay up-to-date on all things Urban Decay by following the brand closely on Snapchat. YouTubers, beauty bloggers, and new products make regular appearances. If you want a first look at its cult-worthy launches, this is the place.
Who: Jen Atkin
Username: Jenatkinhair
Step-by-step hair tutorials on some of Hollywood's hottest celebrities (she's a key member of the Kardashian's glam squad) is what you'll see on Jen Atkin's Snapchat story.
Who: Refinery29
Username: Refinery29
Forgive us for the shameless plug, but Refinery29's Snapchat and Snapchat Discover pages are rife with beauty news, tips, and tricks. (You'll even get to meet our beauty editors!)
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