Brow-challenged ladies, the days of filling in your sparse arches each morning are behind you — reportedly. Last month, our Korea-based correspondent Joyce Kong wrote about the wonders of Etude House's Tint My Brows Gel (with a fascinating video to accompany her review), and it looks like its effects are now making the rounds on the internet. A mere 17 hours ago, a user on imgur posted a series of images displaying her own experience using the brow gel. Images that have — since their appearance on the site — received almost 7,000 views.
The product works like this: You apply the goop to the desired shape of the eyebrow, according to the Etude House website. Leave it to dry for a minimum of two hours, or overnight for more intense color payoff. After it dries completely, peel it off slowly, starting from the tail of the brow. Voilà: bold brows with minimal effort that last for three days, or even up to a full week, "depending on [the] conditions of [your] eyebrows and on your cleansing method," the site reads.
Ahead, we're showing you the entire brow-transformation story so you can get a sense of the steps involved. Even if you're not convinced of the product's ability to up your brow game within hours, it's a fascinating process.
She mentions that she picked up the product on Amazon for about $7. Formula-wise, she describes it as being "Thick. Like, legit tar kind of thick."
Etude House Tint My Brows Gel, $11.05, available at Etude House.
The before pic.
"Jesus H. tap-dancing Christ, WHAT HAVE I DONE," she captioned this early-in-the-process photo.
A little close-up action: "It's so scary because if you mess up a little, a Q-tip won't really help," she writes. "Look how wet it looks! It's actually fully dry within seconds. The package says two hours [to] overnight. I chose overnight. It didn't come off one iota on my pillow. It dried to a rubbery texture."
"I was worried it would hurt or pull out a few of my precious few hairs," she recalls. "It didn't. It came off cleanly and easily and painlessly."
"Just ew," she captioned these sperm-reminiscent remnants.
"Holy crap-balls. It worked."
Here is a selfie of the finished look, with some minor enhancing. "I ended up going over the brows with some [Anastasia Beverly Hills] powder. But you know what? I LIKEY," she says. "I did my brows in 60 seconds. Usually it's 10 to 12 minutes, because I am starting with nothing."
But it looks like the triumphant moment was short-lived. "That night, I washed my face with an oil cleanser and they came almost completely off," she writes. "Up to three days, MY ASS."
If at first you don't succeed, dust yourself off and try again, right?
"So, of course, I immediately did it again," ZeldaF writes. "Side note: My husband kept turning to me in bed to tell me something and he kept bursting into fits of giggles."
"Day two looked even better."
"Full face #2 with no brow product added."
"Full face #2 with some brow powder thrown on."
The final takeaway: "Tonight, I skipped the oil cleanser and just used some CeraVe. They sadly faded quite a bit...and to a light reddish-brown," ZeldaF writes. "HOWEVER: I will use this for some occasions. We are renting a beach house with two other couples, and I may do it for the trip so when I stumble out of bed for coffee, I'll have at least a little brow action. If you are going swimming or will be camping, etc., I think it actually works quite well."
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