"We wanted to show that you can make beautiful things out of sustainable materials," H&M's head of design, Ann-Sofie Johansson, told Refinery29 of the collection. "For many people, they just want to buy into the fashion, and the sustainability part is just added value. But, hopefully [our customers] will learn something more, and be interested in sustainability also. I think people are so aware today. The younger generations want to know how their clothes are produced."
The main goal of the Conscious Exclusive collection is, of course, to shed light on how clothes are made: The factories used to produce pieces, the materials they're made of, and how those textiles are sourced. But in the process, the resulting 30-plus items totally break the stigma that eco-friendly clothing can't look good. Click through to shop the selection in its entirety — the goods ahead aren't just beautiful, they're also a pretty good case for caring just as much about where your shirts, pants, and more come from as how they look.
A turtleneck you can keep wearing through spring.
H&M Conscious Exclusive Silk-blend Chiffon Blouse, $39.99, available at H&M.
Swap out your simple white tee for a sky-blue option.
H&M Conscious Exclusive Fine-knit Lyocell-blend Top, $49.99, available at H&M.
Neutral in color, loud in pattern.
H&M Conscious Exclusive Hemp and Silk Satin Top, $59.99, available at H&M.
This one's a layering essential.
H&M Conscious Exclusive Fine-knit Lyocell-blend Top, $49.99, available at H&M.
Give your shirting an upgrade with this oversized version.
H&M Conscious Exclusive Wide-cut Cotton Blouse, $49.99, available at H&M.
Very Victorian in silhouette, fabric, and shade.
H&M Conscious Exclusive Silk-blend Blouse with Lace, $79.99, available at H&M.
Make this work for daytime with a T-shirt and sneakers, and nighttime with a pair of block heels.
H&M Conscious Exclusive Beaded Satin Skirt, $129, available at H&M.
Carry a little dose of the Louvre with you wherever you go.
H&M Conscious Exclusive Silk Scarf, $24.99, available at H&M.
Your spring "jacket," found.
H&M Conscious Exclusive Lyocell-blend Vest, $129, available at H&M.
Hello, beach-ready caftan.
H&M Conscious Exclusive Patterned Silk Tunic, $199, available at H&M.
An affordable spring dress you can wear all season long.
H&M Conscious Exclusive A-line Lyocell-blend Dress, $69.99, available at H&M.
Your Saturday night just got a whole lot more fun.
H&M Conscious Exclusive Lyocell and Silk Dress, $99, available at H&M.
For when you have to put your big girl pants on.
H&M Conscious Exclusive Wide-cut Silk-blend Pants, $129, available at H&M.
No one will have any idea your expensive-looking jewelry ismade from recycled denim.
H&M Conscious Exclusive Denimite Earrings, $29.99, available at H&M.
Brides-to-be, this one's for you.
H&M Conscious Exclusive Long Silk-blend Lace Dress, $499, available at H&M.
When vintage meets modern.
H&M Conscious Exclusive Silk-blend Sandals, $129, available at H&M.
A dress that doubles as a work of art.
H&M Conscious Exclusive Silk and Hemp Dress, $149, available at H&M.
How good would these look with a simple white button-up?
H&M Conscious Exclusive Long Earrings, $29.99, available at H&M.
Sunglasses like these can make an outfit.
H&M Conscious Exclusive Sunglasses, $24.99, available at H&M.
We can't decide what we love more about this gown: the neckline or the textured jacquard fabric.
H&M Conscious Exclusive Linen and Silk-blend Dress, $299, available at H&M.
Because everyone needs a black blazer.
H&M Conscious Exclusive Lyocell-blend Jacket, $99, available at H&M.
Your loungewear just got a silky, high-fashion update.
H&M Conscious Exclusive Silk and Hemp Shorts, $49.99, available at H&M.
Surprise! This party-ready piece even has pockets.
H&M Conscious Exclusive Linen-silk Blend Long Skirt, $199, available at H&M.
Pair with the matching high-neck top for a sophisticated take on Taylor Swift's favorite style move.
H&M Conscious Exclusive Silk-blend Skirt with Lace, $199, available at H&M.
Surprise: The beading on this piece is actually made from recycled glass.
H&M Conscious Exclusive Beaded Silk Dress, $649, available at H&M.
Also available in a kicky trouser version.
H&M Conscious Exclusive Beaded Lyocell Pants, $299, available at H&M.
These are a wear every day kind of shoe.
H&M Conscious Exclusive Silk Blend slip-on Sandals, $99, available at H&M.
A jacquard coat can dress up any look.
H&M Conscious Exclusive Jacquard-weave Silk-blend Coat, $249, available at H&M.
PJs, the fancy way.
H&M Conscious Exclusive Wide-cut Silk-blend Pants, $129, available at H&M.
The definition of "statement earrings."
H&M Conscious Exclusive Denimite Earrings, $24.99, available at H&M.
Your next scarily formal dress code has just been solved.
H&M Conscious Exclusive Linen-silk Blend Dress, $299, available at H&M.
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